"It's not time to escape. It's time to engage. It's time to plant more trees. It's time to build more trust. It's time to make more space for all of us. So while the others look to the metaverse and Mars, let's stay here and restore ours. Yeah, it's time to blaze our trail. 'Cause the new frontier? It ain't rocket science. It's right here," McConaughey says in the Earth-positive spot.
According to Variety, the references to Mars and rocket science are in reference to billionaires Elon Musk and Jeff Bezos who both have companies related to interstellar travel and exploration; Musk with SpaceX and Bezos with Blue Origin. Meanwhile, the metaverse mention is a reference to Facebook founder Mark Zuckerberg.
When asked by Variety if he had heard from any of the billionaires alluded to in the ad McConaughey said, "No, but I would love to sit down with the four of us and have a roundtable fun discussion. Look, we did that line on purpose. It's a wink and nudge. But our campaign is not anti-technology. It's not anti-pioneering space. It's saying, 'Hey, we have to not be so ready to quit on our home team; our home planet.'"
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